Money’s Color

Lead-in

  • How do you think colors can affect our emotions? Give an example.
  • In your opinion, what color is associated with…
    • envy or jealousy?
    • What about purity or innocence?
    • Tranquility and calmness?
    • Royalty?
    • Sadness and melancholy?
    • Happiness and joy?

Presentation 1

Pre

  • What is color psychology and how can it be used?

Top Down

  • What is the video about? Watch it and find out.
  • Different colors and what they make people feel
  • Warm x cold colors and how they make some people feel
  • Primary colors and marketing
  • Different colors and what they make people feel
  • Warm x cold colors and how they make some people feel
  • Primary colors and marketing

Bottom Up

  • Fill in the gaps as you watch the video again.

Example:  How do colors affect _______? > How do colors affect us?

  1. Soft shades of _______ and _______ appease the central nervous _______.
  2. The color _______ is said to be the most restful color for the _______ eye.
  3. _______ is regarded as the universal color for relaxation.
  4. Evidence shows that _______ walls will _______ violent prisoners or the players on visiting football _______.
  5. Most so-called whites are very _______ gray, and gray is considered calming.
  1. Soft shades of blue and green appease the central nervous system.
  2. The color green is said to be the most restful color for the human eye.
  3. Blue is regarded as the universal color for relaxation.
  4. Evidence shows that pink walls will calm violent prisoners or the players on visiting football teams.
  5. Most so-called whites are very light gray, and gray is considered calming.

Post

  • Do you agree with the video? Talk about it.
  • What is your favorite color? How does it make you feel?

Presentation 2

Pre

  • Do you think that the colors of a logo can induce people to spend more money? Why or why not?
  • Do you know these logos? Identify the ones you know.
  • What do you think about each logo? Would you change its colors? Why or why not?

Top Down

  • What is color theory? Watch the video and find out.
  1. The study of how to match colors on clothing items.
  2. The study of popular logo colors, color combinations, and the meaning of colors.
  3. The study of colors that make people happy.
  1. The study of how to match colors on clothing items.
  2. The study of popular logo colors, color combinations, and the meaning of colors.
  3. The study of colors that make people happy.

Bottom Up

  • Complete the blank spaces.

Example: Hey, everyone, I’m Isabel, a  _______. > Hey, everyone, I’m Isabel, a designer.

  1. The color _______ can be _______ with many different meanings depending on where you are in the world.
  2. It’s often seen as _______ and fun being associated with warmth, joy, and _______.
  3. The color blue pairs well with _______, red, yellow, pink, or white.
  4. Let’s move on to _______. Purple is a luxurious color _______ found in confectionery and tech industries.
  5. Gold is a very _______ and fancy color, often associated with _______ and power. That’s why you often find it in resort and automotive industries.
  1. The color red can be associated with many different meanings depending on where you are in the world.
  2. It’s often seen as positive and fun being associated with warmth, joy, and sunshine.
  3. The color blue pairs well with orange, red, yellow, pink, or white.
  4. Let’s move on to purple. Purple is a luxurious color often found in confectionery and tech industries.
  5. Gold is a very rich and fancy color, often associated with money and power. That’s why you often find it in resort and automotive industries.

Post

  • Why is it important to choose a good logo color combination?
  • What is your favorite color combination?
  • What about your least favorite?
  • Out of curiosity, do you know why money is green? If you want, read about it here.